My name is Massimo Künstler, I’m an independent art director, graphic designer and street photographer based in Rome. I’ve been working in the field of visual communication since the last millennium. I provide quality solutions for brands and individuals, to support business and boost social media content.


I started off my free-lance career as graphic designer while still student at my Design University. Then I moved to the States, in LA, for one year of real world experience. Back in Rome, I launched my "Kunstler Studio”, pioneering the switch from analogue to digital. A few years later I needed to grow bigger and I started “The Looking Glass Factory”. But as my new company grew, I realised I was missing my independence. Eventually I took the big decision and quit my own company. To celebrate my new found freedom I launched my first personal website: MKsite.com, that immediately stood out of the crowd. Now, with many years of both design and teaching experience I’m carrying on my free-lance designer career, offering one more service that I truly love. That is photography.

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A fusion of seasoned professional knowledge and experience, stemming from many intense years in design and in teaching visual communication. Over 1.500 projects developed. An operating dimension of exploratory creativity. A wide range of clients. These are my most valuable professional credentials. Here's what I can do.

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Art Direction

I can offer a variety of services, both digital and analogue, as a designer and as a director. From brand identity to publication design, from web design to poster design, from company guidelines manual to digital retouch. 

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Photography for me is a new love.
I could say that I do graphic design with love, yet I love to do photography.
As a photographer I have two personalities. Me, I do street and documentary photography, because I like to catch candid, unposed, unexpected moments, as well as investigating human nature and behaviour. My alter ego does food + lifestyle shooting, for brands that need to improve their social media content quality, because he likes to get paid. In both cases, we snap our photos with natural light and the least of tech gears.
Try us out.

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Künstler in German means "artist". Being born with such a name is already a big responsibility. But that's nothing, really, if compared to how little did I know about the meaning of my nickname, which is Kü. Until I found out...

Kū, the fifth element in Japanese philosophy, represents those things beyond our everyday experience, particularly those things composed of pure energy. Bodily, kū represents spirit, thought, and creative energy. It represents our ability to think and to communicate, as well as our creativity. It can also be associated with power, creativity, spontaneity, and inventiveness.


Massimo Künstler - Creative Solutions Expert

I'm available for new projects, new ideas and new friends.
Get in touch with me here: 

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Massimo Künstler
Art Direction + Photography

© 2019 Massimo Künstler

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