I'm a freelance art director, graphic designer and photographer passionate about crafting stunning visual content. I'm dedicated to helping my clients achieve their creative goals by offering personalized services tailored to meet the needs of individuals and businesses of all sizes.

I take a collaborative and client-focused approach to every project, working closely with my clients to understand their unique needs and vision. I deliver innovative solutions that capture the essence of the brand and resonate with the target audience.

Ready to get started? Let's chat about your next project and make your vision a reality.

Started my freelance career as a graphic designer while still in school. Moved to Los Angeles for a year of real-world experience. Back in Rome, I launched my first small design firm, "Künstler Studio," leading the shift from analog to digital. Things went well, so I started a bigger company, The Looking Glass Factory. Worked there for 5 years but missed my independence, so I quit and launched my first personal website, MKsite.com. Also had a 10-year teaching gig at IED Rome. Now: still freelancing, still offering quality service.

I'm a seasoned professional, with years of experience in visual design and communication. I've tackled over 1,500 projects, and I pride myself on my ability to bring a unique, exploratory creativity to each one. I've worked with a wide range of clients, and that diversity is one of my most valuable professional assets.
In short, I'm a professional with a wealth of knowledge, experience and a portfolio to back it up. But let's be real, I've been doing this for a while, and I'm only getting better with age, like a fine wine.

I can offer a variety of services, both digital and analogue. From brand identity to publication design, from web design to poster design, from lifestyle photography to world reportage.

As a photographer, I have a split personality. On one hand, I love street and documentary photography, capturing candid, unplanned, and unexpected moments, as well as delving into the complexities of human nature and behavior. But on the other hand, I can't resist the allure of lifestyle shooting for brands that want to up their social media game. So, you could say, I have a love for the real and raw, and a love for the polished and curated. 

"Künstler" in German means "artist." Being born with such a name already comes with a certain level of responsibility. But that's nothing compared to the weight of my nickname, "Kü," which I didn't fully understand until I looked into it.

In Japanese philosophy, Kū is the fifth element, representing things beyond our everyday experience, specifically those composed of pure energy. Physically, Kū represents spirit, thought, and creative energy. It encompasses our ability to think, communicate, and create. It's also associated with power, creativity, spontaneity, and inventiveness.

I've always wondered if this is my destiny or a curse.

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Massimo Künstler
Art Direction + Photography

Email: massimo@kunstler.it

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